Our Services

Name Development

What is a brand name? It's the foundation of your brand identity. And what…

Trademarking

Preliminary Trademarking with PNG's proprietary Trademark Review™…

Market Research

PNG understands the challenges that confront the healthcare industry in…

A group of people sitting at a table with papers.

Name Development

What is a brand name? It's the foundation of your brand identity. And what makes a brand name work isn't that it's not only likable – it needs to communicate something specific to your customers.

A good brand name doesn't come from a magic formula. It comes from essential traits that ensure the name is easy for your business to use and your customers to remember. The name must capture the core elements of your company's vision and values.

Our PNG team stands ready to help you achieve that great "Brand" name.

PNG's Philosophy of what a Brand name stands for:

It's meaningful. It communicates the essence of your brand and your company's mission, evokes a positive emotion, and creates a clear image in the customer's mind. Your brand name must fit with your company's vision and values to feel authentic.
It's distinctive. It stands out from your competitors, and it's memorable and unique. This helps strengthen brand awareness and reduce customer confusion.
It's accessible. Even if you choose a unique name, your customers must be able to say it, spell it, and recognize it.
It's protectable. You are able to trademark it and get the domain name, and own the overall name (legally and also in general usage). And if your business operates internationally, or plans to, PNG will check into worldwide rights as well.

Trademarking

Trademarks are highly valuable assets. According to one recent estimate, trademarks account for, on average, one-third of corporate value. The world's most valuable brand was recently estimated to be worth more than $180 billion. Developing and protecting trademarks is not a mere "cost of doing business," but rather an investment in customer goodwill, leading to greater customer satisfaction and higher sales.

Our PNG team stands ready to help you achieve that great "Brand" name.

Preliminary Trademarking with PNG's proprietary Trademark Review™

PNG's Trademark Review™ will screen all globally appropriate databases for identical and near-identical marks, prefixes and suffixes, phonetic variations, and alliterations.

PNG also considers whether a particular mark may be descriptive, as well as the consideration of marks within a crowded field. PNG's legal team members have vast experience screening global healthcare trademarks.

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Market Research

PNG understands the challenges that confront the healthcare industry in today's global climate. PNG's MedFusion™ Name Confusion and Safety Market Research component is proprietary to the industry in digging deeper and wider to uncover issues prior to trademark/regulatory submission of names.

Our PNG team will help ensure that your new "BRAND" name communicates with your customers.

There are six main categories in PNG's MedFusion™ market research process.

Regulatory Safety Testing
Effect Analysis Testing
Market Strategy Testing
Market Opportunity Testing
USAN/WHO Testing
Regulatory review

Research models vary based on client and product requirements.